"... it's an emergency."
Bono, on a TED - designed hologram conference with American tech leaders. Be sure to check it out.
More for you from the moral standpoint:
"Six and a half thousand people dying a day may be Africa's crisis, but the fact that it's not on the nightly news, that we in Europe or you in America are not treating it like an emergency... that's our crisis."
And finally, the strategic imperative:
"Isn't it cheaper and smarter to make friends with potential enemies than to defend yourself against them later?"
Thanks to radioreb for the link.