Download the presentation slides here.
More material to supplement our conversation:
Video: Social Media in Plain English
(A brilliantly simple explanation, which also demonstrates the benefits of YouTube!)
Glossary of Blogging and Social Media Terms
(Keep this one bookmarked!)
Should Your Organization Use Social Networking Sites?
Signs that a social networking site might work — or not work — for you
(A good article that starts out with why social networking may not be for your organization, then goes from there.)
Now What? Bringing your online community to life
"...drawing people to your site is just the first step. How do you
motivate them to actually participate, to contribute their own time,
ideas and content? In other words, how do you bring your site to life?"
Bringing your social media project to life: engagement planning
"What you need, before you actually proceed to launch, is an engagement plan."
(A good companion piece to the one above.)
Online Social Networking Tools for the Church New Horizons for Kingdom Impact
(A good Leadership Network article from Stephen Shields. It includes
an in-depth look at what several churches are doing with social media,
cautions, and several links. If the link above doesn't work, download the .pdf
file directly here.)
An anthropological introduction to YouTube
(This is a fantastic presentation by anthropologist Mike Wesch from
Kansas State University. It's 1 hour long, but it is extremely
educational, as well as entertaining.)
How Can Nonprofits Use Online Video?
(A good brief piece on the benefits of video for non-profits. Some good links too.)
Agent Change - YouTube's Nonprofits Vlog
(Only US charities are currently eligible to join, but you will find some amazing ideas here... a great resource.)
More examples of those doing it well:
ACLU Urges Rebate Recipients to Stimulate Freedom in High-Impact Fundraising Video
(A simple but effective video created independently by a supporter. The
ACLU wisely picked up on it and spread the word.This is fantastic!)
Ten inspiring and beautiful non-profit Web designs
"One of the issues that plagues non-profits is the ability to create
a beautiful Web presence within a tight budget. Web standards are
typically far from the primary focus as well, so any non-profit taking
the initiative to understand these trends deserves a second look. These
ten registered charitable organizations are not only doing their part
to enhance the quality of life for all humankind, but they are
encouraging others to get involved through inspiring Web designs that
communicate a clear message."
Charity:Water
A simply outstanding campaign, showing the benefits of video, and
demonstrating the incredible power of the "viral" nature of the
internet.
A peek ahead at Social Media 201:
What is RSS?
(A good explanation of RSS - Rich Site Summary)
What is Twitter?
(Another great video explanation!)
Flickr and Twitter: How can they help?
(A good summary with some links to follow)
How Nonprofits Can Get the Most out of Flickr
(Tips for using the online photo-sharing community successfully)
Tweeting and Flickring, the non profit way
(Yes, another one on Flickr and Twitter! Obviously these 2 applications would form a big part of <i>Social Media 201...</i>)
KQED Digital Storytelling Initiative
"Digital
Storytelling is the modern expression of the ancient art of
storytelling. Digital stories derive their power by weaving images,
music, narrative and voice together, thereby giving deep dimension and
vivid color to characters, situations, experiences, and insights. - Leslie Rule, Digital Storytelling Association"
(This is a great primer on taking the video to a whole other level.)
Resources for you (or your IT people) to follow:
Beth's Blog: How Nonprofits Can Use Social Media
"A
place to capture and share ideas, experiment with and exchange links
and resources about the adoption challenges, strategy, and ROI of
nonprofits and social media."
(Beth Kanter is a fantastic educator when it comes to
nonprofits and technology. If you only follow one social media blog,
this is it.)
- Beth's Wiki Portfolio (An incredible wealth of information!)
The Nonprofit Communicator,
"This site was created for both practical purposes
for our organization to extend our mission into the new capabilities of
the social web, but more importantly provide a space online for
grassroots leadership, journalists and nonprofit communicators to keep
informed about local news, acquire helpful tips and resources, and to
participate in developing a community online that promotes the work we
all do on the ground."
NTEN: Nonprofit Technology Network
NTEN is the membership organization of nonprofit professionals who
put technology to use for their causes. NTEN is a community of peers
who share technology solutions across the sector and support each
other’s work. NTEN aspires to a world where all nonprofit organizations
skillfully and confidently use technology to meet community needs and
fulfill their missions.
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