I'm a regular reader of the slacktivist, but it was Karen's post that made me go back and take a second look at something Fred had to say. (School has really cut into my blog-reading time.) Here's my take on Karen's take on Fred's take on evangelism:
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The office is being repainted. Good-bye loony bin white walls. Hello
flint smoke and rodeo red and a place for the windup toys, finger
puppets, and Ox the ugly doll. The computer is uncovered as the last
coat dries and I was able to read the wondrous Slacktivist's (the Left
Behind series is one of the greatest things in the blog world) post on Hospitality versus Sales:
This happened, I think, when what ought to be an act of hospitality
was transformed into an act of salesmanship. Salesmanship, whatever
else it may be, is ultimately inhospitable.
We could go back and look at the causes of this perverse
commodification of the gospel -- tracing the way that 19th-century
evangelists like Charles Finney began adopting the techniques of
salesmen, and how these techniques were further refined over the years
by students of marketing like Bill Bright. But we needn't go into great
detail here about how this happened to acknowledge that it has happened.
"Evangelism" today is not seen as the practice of hospitality, but
as a kind of marketing scheme. It is not an invitation, but a sales
pitch. Not a matter of "taste and see," but of "buy now." Or, to use
one of my favorite descriptions of the work of evangelism, it is not
"one beggar telling another beggar where he found bread," but rather
one fat man trying to convince another fat man that he's a beggar in
order to close the sale on another loaf.
Contemporary American-style evangelism is made even stranger by the fact that it seems devoid of content.
It's become a turtles-all-the-way-down exercise with no apparent real
bottom. Evangelism means, literally, the telling of good news. Surely
there must be more to this good news than simply that the hearers of it
become obliged to turn around and tell it to others. And those others,
in turn, are obliged to tell still others the good news of their
obligation to spread this news.
This reminded me of a clip from the movie, The Big Kahuna:
It doesn't matter whether you're selling Jesus or Buddha or civil
rights or 'How to Make Money in Real Estate With No Money Down.' That
doesn't make you a human being; it makes you a marketing rep. If you
want to talk to somebody honestly, as a human being, ask him about his
kids. Find out what his dreams are - just to find out, for no other
reason. Because as soon as you lay your hands on a conversation to
steer it, it's not a conversation anymore; it's a pitch. And you're not
a human being; you're a marketing rep.
(emphasis mine)
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Here's my (Mike's) addition to the conversation:
When you create a pitch for the product, inevitably the product is reduced to that pitch. Like a pyramid scheme where all the members send everyone above them $5, it really doesn't matter what the product is anymore, it's all about the system. In these get-rich-quick schemes we cut back on the product until it's just some cheap trinket to make the whole thing legal.
This is why I don't think it's enough to stop and look at the system (evangelism). We also need to consider what we've reduced the product (the Gospel) to, and that means asking difficult questions about our theology.
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